Shock Advertising and High Fashion Brands Essay

Shock denote and High fake Brands - Essay ExampleThe paper Shock Advertising and High Fashion Brands talks about High Fashion Brands and Shock Advertising. Shock publicize, sex and juicy style brands make an irresistible mix. Over half a century of research has proven to be in favor of sex in advertising as Wikipedia (2005) suggested Further evidence comes from Gallup & Robinson, an advertising and marketing research sign of the zodiac which reports that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a signifi nettly above-average technique in communicating with the marketplace, although one of the more dangerous for the advertiser. Weighted down with taboos and volatile attitudes, sex is a Code Red advertising technique . . . handle with care . . . marketer beware all of which makes it even more intriguing. Lately the trend has continued with a lot of strength In recent years ads for jeans, perfumes, and many other produ cts have featured provocative images that were designed to elicit sexual responses from as large a cross section of the population as possible, to shock by their ambivalence, and often to appeal to repressed sexual desires, which are thought to carry a stronger emotional load. So shock advertising with a sexual appeal in high fashion brands, mostly in magazines in the United Kingdom, is a hot topic that has been around since the development of Marketing. As Advertising is the communication medium of Marketing, it is not strange that this communicative tool. has been widely used to convey messages of a shocking sexual nature in the high fashion branding efforts of many marketers along the years. This field of study offers multiple, complex and controversial dimensions to be researched. 2.- Research ProblemTo what extent shock advertising has been applied to high fashion brands.3.- Research AimThe value of shock advertising to high fashion brands and consumers.4.- Research Objectives 1.- To study the impact of shock advertising in magazines with a sexual appeal in high fashion brands in the United Kingdom.2.- To study the relevance of value marketing through the use of shock advertising to enhance the branding image.5.- Research AreaMarketing area -Advertising-Marketing Research-Product and Brand Management -Consumer and Buyer Behavior6.- rationale of the researchThis study enables the audience to understand the role of shock advertising in the high fashion industry. Also, it allows the viewers to have a comprehensive acquaintance with regard to the public attitude towards this advertising strategy. Moreover, this research project helps to find out how shock advertising could be adopted appropriately.(Separate out the usefulness to myself personally and practically, and also to the world in general) 7.- Usefulness of the research By getting into the secrets of value marketing via shock advertising using sexual appeal we can improve our brands in the marketing arena as knowledgeable marketers. It is not easy to decide when to choose shock advertising and to what extent. We have to take into reputation the context and the medium, among many factors. By studying this topic we can learn a lot about human nature and the consumers tastes and preferences when it comes to high fashion products. This sort of research is