Cat Food Industry In The UK

Cat Food Industry In The UK By using environmental analysis, it is possible for organizations to recognize existing opportunities and threats for companies, define strategies to best utilizing opportunities and also to minimize the bad consequences of threats (Arabi & Parsaeian, 2001). And the most important, the analysis can provide a rational future prediction as a base for future strategy adjustment. The company can forecast the consumer tends in next decade and rearrange its products in order to capture the volatile market share in a long-term perspective. The remote environment has the origin of factors that influencing operating environment. In industry-level analysis, it is necessary to analyze a macro environment of a company and access its performance of competitors responding to external elements. The object of this paper is to analyze remote environment and operating environment of cat food industry at United Kingdom. Part Two will be industry definitions. The industry background will be introduced in Part three at three levels, global market, Western Europe market and UK market. Part Four will be remote environment analysis by using PEST model, followed by operating environment analysis in Part Five by using Porter’s Five Forces Model. 2. Industry and Product definition200 211 Wikipedia defines Pet food as plant or animal material intended for consumption by pets. (http://en.wikipedia.org/wiki/Pet_food) Mintel defines pet food as any foods that are specifically formulated and marketed for pets, including treats (Mintel, 2009). In legislation, â€Å"pet food† means a feeding stuff for pet animals. To achieve the appropriate balance of nutrients pet food, manufacturers blend mixtures of ingredients including meat and fish, with vegetables, cereals, vitamins and minerals to produce foods that will satisfy the nutritional requirements of a pet(PFMA). It is typically sold in pet stores or supermarkets. And pet food is divided into three categories (Figure 2): dog foo d, cat food and other pet food (i.e. fish food, bird food). Pet Food sells in the form that either prepared or non-prepared. Figure 2 Pet Food Segment In this paper, cat food intends to be defined as food product specifically formulated for feeding of cats. For the purposes of this paper, some further definitions used by Mintel reports are as follows: Wet cat food ‘C including wet canned cat food with a moisture content of 60-85% and semi-moist food with a moisture content of 25-30% and includes complete foods. Dry cat food ‘C has a moisture content of around 10% and includes complete foods Treats and Mixers’C food supplement for cat. 3. Cat food industry Background 200 475 3.1 Global Cat Food Market Figure 3 (Source: Euromonitor International) According to data from Euromonitor, in 2009, the Global retail value sales of cat food reach US19.6 billion dollars, at a growth rate of 4%. Although Dog food continues to occupy nearly half of pet food and pet care market, cat food market ‘posted a comparable CAGR (Compound Annual Growth Rate) of 5 % during the period 2004-2008’. This indicates that the economic downturn had slight impact on this industry. However, the rising rates of house repossessions contribute to the decline in the pet populations, especially in western economies. The recession caused the lack of consumer confidence which lead to backward sales of the whole cat food market at 2008, but the global market is still growing in 2009 as the ongoing trend of pet humanization that ‘consumers want value-added products that extend both the quality and length of the pet’s life’.

Case senerio pathophysiology Essay Example | Topics and Well Written Essays - 1000 words

Case senerio pathophysiology - Essay Example Iron deficiency anemia results from a condition where the patient lose more red blood cells more than their bodies would manufacture. Ms. A’s menorrhagia and dysmenorrheal causes her to lose significant amount of blood which overrides the rate of red blood cell manufacture and as a result causing her iron deficiency anemia. Iron deficiency anemia affects women more than men and it represents the most common form or type of anemia. This illustrates that Ms. A is predisposed to this form of anemia. The pathophysiology of iron deficiency anemia is described in light of the situation where the body is unable to manufacture enough red blood cells because of insufficiency of iron in the body. The loss of blood by Ms. A during her menorrhagia and dysmenorrheal, causes a significant loss of iron from her body which leads to her anemia. The laboratory tests also indicate that Ms. A has below normal hematocrit, hemoglobin level and erythrocyte count which further indicates that she is m ost likely suffering from iron deficiency anemia. The loss of blood from the body also translates into an equivalent loss of iron. Women who experience heavy periods are an increased risk of iron deficiency anemia (Bostock 23). This is illustrated by Ms. ... Ms. A is adversely affected by the lack of sufficient oxygen because of her active participation in golf. This involves a need for adequate oxygen for metabolic activity. Because Ms. A is having her periods, it is evident that the loss of excess blood caused her to have less iron for the manufacture of hemoglobin which combines with oxygen and distributes it throughout the body. Ms. A’s condition is aggravated by the fact that the golf tournament is carried out in a higher altitude level where the amount of oxygen in much lower. This explains her symptoms such as shortness of breath and fatigue. The fatigue is caused by the inadequate metabolic activity in energy production which results from lack of sufficient oxygen in blood. Therefore in light of Ms. A’s symptom, medical history and laboratory tests, it is affirmative that she is suffering from iron deficiency anemia and therefore appropriate treatments should be started. Case Study 2 Making changes in lifestyle is t he most effective approach to care for Mr. P. This is motivated by the fact that Mr. P is having difficulties in adhering to the prescribed dietary restrictions. The changes in lifestyle will be the major objective for the care of this patient. This involves weight control, limit of the intake of salt, cholesterol and fat. In addition, the care for Mr. P will be aimed at ensuring that the amount of fluids that he takes is controlled and smoking and alcohol use restricted. Patients with symptoms of congestive heart failure must be motivated to make lifestyle changes which will allow them to reduce the worsening of their conditions (Philippe 252) In addition to dietary restrictions, patients with CHF symptoms

Operation managment (Exercises) Essay Example | Topics and Well Written Essays - 4500 words

Operation managment (Exercises) - Essay Example Both the -charts and R-charts are used to determine whether the output of the process fall within a certain range. These measures may focus specific features such as the net weight of the product. Alternatively they may also analyze the process as a whole such as the average output (Heizer and Render). However, what these two charts often do not measure is the defect rate. For this reason, p-charts and c-charts are present to do such analysis. The difference between the two is that the former can be used to describe the proportion of the population which is defective (Reid and Sanders). On the other hand, c-charts are used to analyze the raw quantity of defects which occur. In the case presented, only the number of defects is readily available for analysis. It is therefore necessary to use c-charts in analyzing data. There can be two approaches to analyzing the said data. To view the process as a whole, the total daily defect count can be computed. Using the daily defect count, the mean may be obtained. Subsequently, the upper and lower control limits for the c-chart may be constructed and analyzed. Tables 1 and 2 present the daily defect data for the standard material and the super plastic material. These two control charts reveal some interesting features of the two processes. The process for manufacturing the standard material shows a stable operation. ... Knowing these quantities, the control charts shown in Figure 1 and 2 may be constructed. Figure 1. Control Chart for the Defects in the Standard Material Figure 2. Control Chart for the Defects in the New Material These two control charts reveal some interesting features of the two processes. The process for manufacturing the standard material shows a stable operation. The points in the control chart are centered on the mean value and fluctuate above and below the central tendency. Also, no spikes can be seen in the chart. It can therefore be said that the original process is in control. The second chart shows a trend quite similar to the original process. As with the first chart, there are no spikes above or below the control limits. Also, the data fluctuates as with any normal process. However, it should be noted that near the start of the production process, the points are generally below the control limit. As each successive day in the production process passes, the total number of defects appears to be increasing. In fact, at the second half of the data, the points tend to be above the mean. The control chart in Figure 2 therefore reveals a drift towards the upper control limit. While this process is currently in control, it may eventually shift above the upper control limit. It therefore warrants further investigation (Heizer and Render). To isolate the nature of the defect, it becomes helpful to analyze each type of defect. That is, a control chart may be constructed for each particular type. The said defect counts are shown in Tables 3 and 4. Table 3. Individual Defect Count for the Standard Material Standard Uneven Crack Scratch Bubbles Thickness Week