Should Government be responsible for forecasting Tornado Research Paper

Should Government be responsible for forecasting Tornado - Research Paper Example Tornadoes can have a maximum wind speed of about 483km/h and a minimum wind speed of 177km/h (Byars and Doron 23). Tornadoes are too dangerous, and they cause damages and they can lead to death. It is unfortunate that no one except the weather forecasters and other organizations know when a tornado will come. If it comes with people not knowing and not taking the precautions, many people will have to count their losses including property damages and even loss of lives. With this in mind forecasting is necessary for such situations. An organization should forecast and see what is to come like for some few weeks so as to let people know when and where the tornado will appear. This will help citizens take precautions and defend themselves against the tornado (Weems 21). There is no other country that is subjected to tornadoes other than the United States of America. This is because of the clash between arctic winds and tropical winds that happen in the Midwestern states. Due to this man y Americans have lost their lives including loved ones as a result of unpreparedness. There has been an argument as to whether the government should be responsible for forecasting and giving warnings about tornadoes. But there are several facts that counter the possibility of the government taking up the responsibility. There are other organizations such as National Weather Service and National Severe Storm Laboratory that are also able to give predictions on matters about tornadoes and the precautions.

What are the benefits to an advertiser of TV instead of print Essay

What are the benefits to an advertiser of TV instead of print - Essay Example The three traditional media platforms — radio, print and television — in addition to the emerging powerhouse, the Internet, are all effective marketing and advertising tools. This paper will examine some of the benefits in two-way comparisons. Their respective unique benefits for advertisers are primarily anchored on their own publics - their audience, listeners and viewers. These differentiated populations will explain why one is better than the others. Of course, this variable is in addition to other factors as well, including the manner in which contents are delivered. This paper will examine some of the benefits in two-way comparisons. TV vs. Print Advertisers will prefer television than newspapers and magazines fundamentally because television can broadcast moving pictures, hence, is more effective platform to market products. According to Hansen and Christensen, television has more emotional impact as evidenced by how most people remember TV advertisements than th ose placed in other media (279). In addition, television viewership can surpass print subscriptions. Statistics show, for instance, that 99 percent of the American household own at least one television (Herr). Print readership, on the other hand, is declining in the past years. For example, newspaper subscription has dropped 8.74 percent in 2010, placing the overall readership to less than 100 million (discounting readership of their online versions) (Lefkow 2010). Advertisers are increasingly becoming aware of this and, as a response, they are now purchasing advertising space in newspapers that are decentralized and specialized, meaning to reach their intended market more effectively (Cranberg, Bezanson and Soloski, 130). The decline in readership has led to the downtrend in newspaper advertising revenue as demonstrated in the following table: Table 1: Newspaper Ad Revenue (OECD, 60) Radio and TV Although radio appears to be ineffective in advertising in comparison to other traditi onal media the case is actually the opposite. Radio holds significant advantage over TV in the eyes of advertisers. Shimp outlined these as: 1) the ability to reach segmented audiences; 2) intimacy; 3) economy; 4) short lead times; 5) easy transfer of imagery from television; and, 5) the use of local personalities (372). To explain of these advantages in detail, let us consider the "intimacy" variable. Unlike television, radio is a platform that people feel closer to because they can identify with it. Radio advertising, wrote Shimp, is a personal and intimate form of friendly persuasion that has potential to increase consumers' engagement with advertisement placement in the medium (273). Then, there is also the ease by which television content could be transformed into radio broadcast. An ad can be both aired on TV and radio without any major tweaking. Even without the visuals, consumers can identify the ad and recall what is seen previously on TV. A case in point is how Pizza Hut r elies heavily on radio to leverage its TV ad spots. For instance, Garfield, the popular cartoon character, was easily transported from TV to radio ads with his personal, entertaining and informative message sandwiched between music beds that featured Pizza Hut’s one-number jingle† (Weinberger, Campbell and Brody 1994, 133). Internet over Traditional Media? Technology is actually the biggest advantage of the Internet over each platform of the traditional media. DSL, cable, broadband, satellite, etc. - these technologies have enabled millions upon millions of users to access information at the speed and convenience never before seen. For advertisers the Internet is important because of the number of users available. More important, however, is the kind of "intelligent" advertising allowed by high-technology. For instance, softwares, applications and databases can enable advertisers to find and communicate with specific target markets. The idea is

Impact of Corporate Social Responsibility on Brand Value Dissertation

Impact of Corporate Social Responsibility on Brand Value - Dissertation Example Dr. Brundtland had claimed that, besides factors relating to the medical world, health conditions of individuals significantly depend on issues relating to human development and environment. Based on this vision; in 1987, the Brundtland Commission was introduced and its first report had launched the concept of sustainable development in the public domain. Since then, public and private authorities of most countries have been trying to attain sustainable development. This process of development aims to satisfy and enhance utilities of present generations, without altering resources that would serve the future generations in a similar manner. Considering norms and practices of a sustainable developing world, nearly all private and public profit making organizations follow the norms of â€Å"Triple Bottom Line† (3BL) in business. By following the 3BL perspective, companies try to enhance â€Å"people, profit and planet† related factors through their commercial activities ( Smith, 2010). Moreover, degree of rivalry among modern corporate firms has increased over time. This is the era of â€Å"consumerism†, where commercial organizations try to augment their brand value in the market by enhancing utilities of consumers. Since individuals are increasingly becoming conscious about protecting and preserving the environment, firms have increased their corporate social activities in business now. . Presently, economic prosperity and brand value of a business organization substantially depends on its corporate social responsibility.

The Strengths and Weaknesses of the Performance Management System of Essay

The Strengths and Weaknesses of the Performance Management System of the Riyadh City - Essay Example Many countries all over the world have authorized the development and implementation of performance measurement systems in public sector organisations such as the use of performance plans annually to measure goals and performance levels against the actual performance of public sector members (Radin 2000). The paper focuses on how the Riyadh City Council demonstrates their performance management practices and standards as they develop ways on improving necessary areas and responding to important issues. Research Context Performance management is primarily known to be a process that encourages collaboration for the members of the local administration. For the Riyadh City Council, they have encountered a number of concerns that must be addressed though performance management standards and practices. For instance, they have experienced problems with improving the methods for keeping up with rapid changes such as civilizational shifts or new lifestyles among community members (Al-Nuaim 20 01). Moreover, most often, the public’s opinion on the policies implemented by the City Council as well as on the implementation of projects and activities, and the performance of the governing body, has created difficulties for mayors and the rest of the administration in developing their community (Al Riyadh 2004). Because of these, the Riyadh City Council has aimed to boost their performance by focusing on the capability of their workforce, enhancing their projects by being consistent with the community’s needs, and providing their administration with the necessary procedural and managerial specialisations. One weak point that the local city councils in Riyadh has demonstrated is that they are not very capable of integrating various departments for planning and implementation, hence, reducing their likelihood for accomplishing main goals. The Royal Decree No. 5 in Riyadh has mandated the division of municipalities and villages along with the regulations and function s that go with them. Although municipalities have been given administrative and financial autonomy with which authorities and obligations are extended, regional decentralization has not been fully achieved through the administrations’ actual performance. Moreover, mayors and deputy directors lack the proper guidance and follow-up measures in securing the coordination of administrative practices and activities, and maintaining a good level of performance and usage of performance management approaches. Research Aim The main aim of the paper is to determine the strengths and weaknesses of the performance management system of Riyadh City Council. Research Question What are the strengths and weaknesses of the performance management system of Riyadh City Council? Research Objectives 1) To determine the strengths and weaknesses of the performance management system of Riyadh City Council; 2) To ascertain which facets of the performance management system are correlated with overall pe rceived effectiveness of the system; and 3) To put forth recommendations for improving the performance management system of Riyadh City Council. Review of Related Literature The local and municipal government of Riyadh has aimed to improve and develop their local community by reaching out to the public as well as understanding and finding solutions to various problems. This ability occurs by allowing the local administration to interact with the

Proctor & Gamble Marketing Mix Research Paper Example | Topics and Well Written Essays - 1500 words

Proctor & Gamble Marketing Mix - Research Paper Example The paper attempts to explore how each element of the â€Å"marketing mix† such as product, price, place and promotion were understood, and practiced by the company during two different time periods. The Concept of â€Å"Marketing-Mix† during Pre-1964 Era With a humble beginning in the 1830, P&G spearheaded its growth through forward thinking and by 1890 the company was selling more than 30 different types of soap. Varieties of soaps were produced to meet varied consumer needs and the innovative techniques were used to market those products that include product sampling, and radio "soap operas". A way back in 1924, the company realized the importance of the market research department and formed the one to study consumer buying habits and their preferences – perhaps the only one of its kind during those days. In 1926, Camay, a beauty shop, was introduced in the market as an outcome of the in-house research that spoke about the consumer preference toward perfumed s hops. In 1931, the company establishes a marketing department to manage various brands in the competitive market. Dedicated groups of people were given responsibility to formulate marketing strategies for each brand and perhaps that is how the brand management system came into being. P&G launched Tide detergent in 1946 and the product became highly successful in the market due to its superior quality. The product provided much needed growth to the company into many new markets of the world. Between 1947 and 1952, the company launched a wide range of products such as shampoos, household cleaning products, granulated and liquid detergents that were largely liked and accepted by the consumers. Crest, a fluoride based toothpaste became an all time success soon thereafter fulfilling a long need of the customers. The product was endorsed by the American Dental association. The company came along with the several other products such as toilet tissue paper, disposable diapers called Pampers during 1961. It is astonishing to learn that though no marketing guru had firmly established the philosophy of marketing mix by then as effective marketing tools in the form of product, price, promotion and place in the market place yet P&G was already practicing the marketing philosophy mixing these four elements successfully for last several decades (P&G 2012). Kotler (2010) emphasizes that the firm uses various marketing patterns in the form of product offering, the pricing structure, the distribution system (place) and the promotion activities so as to satisfy the market needs and thereby the organizational objectives. Accordingly, various combinations of these elements of marketing mix were harnessed strategically by P&G to spearhead the growth of the company. P&G's success in the market place is attributed to its business model that derives its strength from its ability to discover what consumers need and want. With this insight, they develop noticeably superior products. Jus t developing a product is not enough if its superior quality is not communicated to the target customers effectively and P&G has been quite successful in doing so through various means such as advertising, demonstrations and visuals. If the product is not priced appropriately, then the very purpose of developing a superior product is defeated and P&G has always priced them most

Project Management Principles Essay Example | Topics and Well Written Essays - 5500 words

Project Management Principles - Essay Example A typical project goes through a cycle. The standard cycle involves four phases – initiation, planning, execution and closure. In most cases changes are required to the initial plan and this involves a process of adaptation (See diagram of a six phase cycle in Appendix 2). The cycle starts with the initiation of the project during which time the scope and objectives of the project are determined. The Planning stage sets out the human resource plan, the financing plan, the communication plan, the risk management plan. After all the activities are determined and a schedule is prepared the project is implemented. If monitoring indicates that things are not going as planned then project manager needs to adapt, adjust the plan and implement the changes. The results are then checked against the project plan and if every thing is satisfactory and the objectives have been achieved then the project can be closed (RDI 2009). 1.1 Analysis of project phases This project involves the redesign of office space to accommodate new members of staff. Wysocki (2009) indicates that effective project management is not the product of a fixed set of steps to be followed in every project. However, effective project management requires that projects go through a series of steps that are clearly defined (RDI 2009). According to PM4DEV (2007) projects operate as part of a system and they involve a high level of uncertainty. Project phases are divisions within a project where additional controls are needed to effectively manage the completion of a major deliverable (PMI 2008, p. 18). By dividing the projects in several phases the project manager is able to integrate both internal and external factors in the planning process. It allows for proper control of the project and ensures that each phase is completed before moving to the next. The five major phases of a project are: identification of needs; formation of objectives and project definition; detaile d planning and scheduling; project activity management; and closure and feedback (RDI 2009). 1.1.1 Identification of n

Business Law Essay Example | Topics and Well Written Essays - 1000 words - 1

Business Law - Essay Example The point of sales are located world wide and it is able to sell its digital content via the iBookstore , iTunes , App Store, and the Mac App Store as well. The company came in to being in the year 1977, and is now regarded as the world’s largest companies. The company currently has assets worth over a $70 billion and now has devised huge plans for this years and the upcoming five years as well. As per the annual report filling which is necessary with the Securities Exchange Commission of the United States , the company will be expanding its retail operations and the business. First off the retail business of teh company will be expanded where an approximate investment of about $900 million will be spent as a result of which the total Apple retail outlets will come to be about 357. In China, the company will be taking an initiative to increase the number of stores because this is the region where Apple faces the problem of the fake Apple stores and since the Chinese market is expanding at the same time as well. Some of the stores of Apple will also be replaced , which include inside the United States as well as outside of the region. Approximately $7 billion will also be spent on the production process equipment , the infrastructure facilities if the company and the enhancements of the information systems ,hardware and software technologies as well. With the construction of the new Apple Campus taking place in California, a significant chunk of the revenue of the company will also be allotted to the purpose of the space ship campus. There are massive research facilities , plants and auditoriums being arranged in the campus which will be expanded over the 150 acres of land. Most importantly , there will be significant expenditure on the ‘solar farm’ idea of the company which will be powerhouse of the data center and this is where nearly all the operations of the iCloud will be carried out. Therefore apart from the space ship campus being buil t in Cupertino, there is another facility being constructed for Apple in North Carolina which will be powered by the solar energy. There will be significant amount of investment in the research, manufacture and the marketing of the products as well, where Apple will be introducing new products in the market that are believed to revolutionize the world of technology. Apple will also be taking measures to improve the supply chain and establish a stronger relationship with its manufacturers, Foxconn. Foxconn came under the limelight of controversies due to the below average working conditions that the entity had and therefore Apple is seeking to improve the labor conditions of the Chinese workers whereas at the same time the company is striving to increase the consumer satisfaction as well. In order to achieve this objective, Apple will be paying for half the cost which is involved in making the working conditions better. Therefore the improvements in the supply chain will be followed by making the working conditions of the manufacturers better, which is Foxconn. The expansion policies of the company will have to take under consideration the administration law which is defined as the law body responsible for the governance of the administration agencies’ activities. Apple has been quite in the limelight for the past many years for the patent infringement law suits which have been filed against various companies and the lawsuits filed by other companies on Apple. Some of these